The candidate will develop and execute sophisticated lead generation programs to provide a steady flow of well- qualified leads.
Lead Generation
Responsible for driving the completeness and accuracy of the contact list.
Owner of the budget and relationships for purchased and rented lead sources.
Partner with external and internal resources to create campaigns from beginning to end, including campaign planning, audience targeting, messaging and reporting. This will include email , PPC , SEO , direct mail , webinars , downloadable web content , events etc.
Lead Nurturing
Work with sales, marketing and other stakeholders to develop lead scoring criteria to validate a lead quality before handing it off to sales.
Work with marketing stakeholders to create lead nurture programs that will create greater velocity through the sales pipeline. Assist with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
Content / Creative Development
Develop innovative approaches to lead generation.
Adapt messaging into compelling and effective direct response copy that fits the appropriate audience and marketing vehicle while maintaining the brand and voice.
